At just 10 years old, Maxwell Young, aka Bunchie, is receiving official scholarship offers from major universities to play football.

After training with speed coach Jonathan Ligons, Bunchie does a quick change into clothes for Bible study and snacks on some potato chips with Maxine while talking football.

Editor’s note: Bunchie was featured in the “NFL Next 100” spot to open up Super Bowl LIV between the San Francisco 49ers and the Kansas City Chiefs. The commercial was designed to highlight the NFL’s 100th anniversary celebration and ends with Young running on the field before kickoff. He’s currently 12 years old and living in Los Angeles — and, of course, still has aspirations to play in the NFL. 

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When Los Angeles-based trainer Mike Evans talks about Maxwell “Bunchie” Young, it can seem like he’s describing any number of top college football recruits. He praises his speed, his work ethic and personality.

“Bunchie is a kid that comes around once every 10 years,” Evans said.

In this case, that’s quite literally true. Bunchie is only 10 years old.

Despite his age, Bunchie already has scholarship offers from Illinois and one mystery Pac-12 team, according to Evans, who trains more than 150 youth athletes at his LacedFacts Training center in Norwalk, California, a suburb of Los Angeles. It’s only a matter of time, he says, before college coaches all over the country know who Young is, along with discovering several of the other kids he works with at his facility.

Kids like Havon Finney Jr., who, at 9 years old, has an offer from Nevada and an Instagram following of nearly 22,000. Kaleb Herndon, 6, doesn’t have any scholarship offers, but Evans insists he has schools looking at him already because “he looks like a 9-year-old” and his parents are 6-foot-1 and 6-foot-7.

The buy-in isn’t widespread — why would a coach spend time recruiting a kid who can’t sign a letter of intent for another decade? — but Evans said that’s changing.

“A lot of these schools are not hip to it yet because you still have a lot of old-school coaches at programs,” he said. “It’s the new wave that’s going to change things. It’s people who came from the computer era and the social media age that are going to change things. We’re the first to do what we’re doing where kids are getting official offers.”

Hype and highlights aside, here’s what life looks like for a 10-year-old college football prospect.